Learn how to market yourself while cooking

Cooking is a form of communication, if you want. You are communicating to the people who are going to eat how much you care about them. You want them to taste the healthy ingredients you used, appreciate each one, and finally be connected to your dish at an emotional level.

Now here’s the key: the less ingredients you use, the more they have to be genuine and well taken care of.

The dish I enjoy the most is “Spaghetti, garlic, and oil”. In reality I use a few more ingredients but it is amazing how delicate and careful you need to be in picking your ingredients and preparing them when making such a simple dish.

When you simply highlight the natural flavor of each element in your dish, it’s going to be easier for the person eating it, to appreciate each ingredient. When you mix up a lot of ingredients and sauces, chances are you won’t be able to tell exactly what you are eating.


Similar rules apply to design, copywriting, video and in general when creating any of your marketing tools.

Potential ingredients for your campaign are:
  • Your copy
  • Your brand
  • Everything you want to talk about (this can be a very long list)
  • Pictures
  • Calls to action
  • Product shots
  • Testimonials
  • Links to your web pages and social media
  • And more

The key to success?

Pick your ingredients carefully.

Choose a specific goal for each campaign. If you set too many goals chances are you won’t achieve any of them. Consider multiple campaigns instead; you can segment them by goal, occasion, time of the year, audience, and so on.

Do you have lots of features or benefits you would like to talk about? Pick one, understand what’s your value within your market at this point in time, and stick with it.

Once you find out what makes you unique, find creative solutions to cook these ingredients. You can have different recipes based on the media where you are going to serve them and the context in which your audience is going to consume. As long as you are open and honest, respect your audience’s time and needs, you will be off to a good start in creating a connection with people that will potentially love and promote your brand, products and services.

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