DanceBeat World New York

Our second issue in the DanceBeatGoGreen Campaign entailed a restyling of the DanceBeat World logo, meant to modernize the brand and add reminders of their increasing online presence. To attract more attention we decided to feature, for each new edition of the magazine, Dance World Champions. This was the turn of Arunas Bizokas & Katusha Demidova, ballroom dancing world champions. We went to their studios in New York for an exciting photo shoot. The idea was to show this amazing dancers outside of their formal attire, showing their fun side. Arunas and Katusha delivered outstandingly. The magazines were going off the tables quickly, and our online downloads kept increasing.